6.0: Kotler Marketing

Utilizing augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to create 360-degree brand engagement.

: Shifted focus toward segmentation, positioning, and satisfying emotional consumer needs.

The first part comprises four chapters that detail the marketing strategies leading up to metamarketing for immersive platforms. It summarizes the arguments for immersive marketing, recommends a structure for approaching it, and provides excellent context to aid planning sessions—including industry data such as e-commerce penetration figures and insights into Gen Z and Gen Alpha behaviors. Notably, the authors repackage the classic “Four Ps” (Product, Price, Place, Promotion) for metamarketing in the metaverse and XR platforms, advocating a holistic approach that is not all just digital. kotler marketing 6.0

Marketing 6.0 relies on five foundational pillars that allow brands to execute metamarketing effectively: 1. Immersive Experiences (Phygital Reality)

Marketing that drives economic growth and value for all stakeholders, not just profit. 4. Key Strategies for Marketing 6.0 Utilizing augmented reality (AR), virtual reality (VR), and

Marketing 6.0 principles are already being applied across diverse industries:

Using AI to create personalized virtual environments, real-time avatars, and hyper-customized brand interactions instantly. interactive AR filters

Build teams capable of designing 3D virtual environments, interactive AR filters, and decentralized community platforms.

[1.0: Product] ➔ [2.0: Consumer] ➔ [3.0: Human] ➔ [4.0: Digital] ➔ [5.0: Tech for Humanity] ➔ [6.0: Metamarketing]